Released on = April 12, 2007, 7:22 am

Press Release Author = Webcertain for Ski-Direct

Industry = Advertising

Press Release Summary = Specialist online ski holiday booking agency Ski-Direct has
announced a 20% growth in ski sales during the Winter 2006/07 season.

Press Release Body = Winter 2006/07 saw the third consecutive \'year on year\' boost
for www.ski-direct.co.uk since the decision was made by parent company,
www.holidays-direct.co.uk in 2004 to focus on this specialist market sector.

Ski-Direct attribute their success to the high level of ski expertise among their
key staff (they have over 100 years combined experience in the industry) as well as
a strong focus on delivering a high degree of customer service.

The online agency caters for specialist ski holiday bookings, such as groups,
families requiring child care, as well as North American holidays and the beginner
ski holiday market.

David Tonks, Manager of Ski-Direct said: \"The major factor that differentiates
Ski-Direct from our competitors is the quality and the specialisation in its
products as well as its reputation of being one of the top agents for Chalet
holidays in the UK\"

Ski-Direct are forecasting another successful year for the 2007-8 winter ski holiday
season. Advance sales are already well ahead of last year.

Ski Direct has designed interactive pages where skiers can search by choosing the
holiday destination of their choice, or browse by specific categories, such as
chalets search, luxury Selection, and family information.

To book ski holidays online, it\'s easy. Just visit the website at
http://www.ski-direct.co.uk and tick on the holiday section of your choice.

Special ski bargains can be also found by clicking on the dedicated bargains section
of the site. At the moment, for instance, Ski Direct offers fantastic ski package
deals in Les Deux Alpes, in France, from only £189 for 7 nights.

All the ski holiday bargains, resort and weather guide as well as Winter 2007 ski
holiday deals can be found on the Ski Direct home page.

About Ski-Direct

The company works with all the major Tour Operators including Inghams, Neilson,
Airtours, First Choice and Crystal Ski, as well as the specialist Ski companies such
as Ski Total, Ski Esprit, Skiworld and Mark Warner to make the best of customers\'
winter holidays.

Whatever ski makers are looking for to make the perfect ski holiday, they can find
it through Ski-Direct.

Ski-Direct is a member of the Co-operative Travel Trading Group.


Web Site = http://www.ski-direct.co.uk

Contact Details = Jenny Simpson
Online PR Manager
Web Certain Europe Ltd
Blackthorn House
Northminster Business Park
Poppleton
York
YO26 6QW
44 1904 780030